Tim Cook has some pretty high hopes and expectations for Apples upcoming wearable. However, if the products currently on the market are any indication of what is to come, I am afraid Mr. Cook your watch will fall just short of the mark. I hope I am wrong. I want to love the smartwatch however something drastic needs to change and I am not sure we are there yet with wearable technology. I want more than just notifications however I also want style and right now one needs to be sacrificed for the other
Apple CEO Tim Cook is doing a tour in part to help prepare the world for the launch of the Apple Watch, which is likely going to be the start of the show at a special event on Monday March 9 at the Yerba Buena Center in San Francisco. He spoke to The Telegraph about the company’s first smart wearable and talked about what will motivate a purchase decision for the Apple Watch now, and why it’ll only get more attractive as time goes on.
Cook told the Telegraph that he suspects an initial driver for sales will be that consumers want the Apple Watch as a fashion statement, and the company has clearly been hard at work setting up the accessory in that light. The watch is also incredibly accurate, Cook reminds us, able to keep time within 50 milliseconds of variation. But the apps are the real story, and in…
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